Of course, your “bandwagon bias” starts to emerge. You understand that this person must be good to have such a large following, so you start to follow them, too.
The person who didn’t have a lot of followers loses your interest and therefore, loses your business.
Unfortunately, numbers do matter when it comes to social media.
Numbers make an immediate impression on our fast-thinking, emotional brain.
Research studies show that we unconsciously choose options that show us higher numbers of user acceptance.
Which drill below would you buy? The one with 1,262 positive reviews (originally $99.99), or the one with only 68 reviews(originally $69.99?)
Most people would pay the extra $7 for the drill that cost more and has higher reviews.