loss aversion bias:

how it stimulates buying decisions

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loss aversion bias:

how it stimulates 
buying decisions


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loss aversion bias


 Why aren’t your customers making fast decisions?


 What turns a slow decision into a fast action decision?

Let’s get straight to the point: Losses are intimidating. They trigger negative, unpleasant emotions of fear, pain, and regret. No one will tell you that they actually like the feeling of losing!

It seems that those who are risk takers weight the outcomes – as gains or loses – based on their reference point and how much they have at stake.

A word of caution: Since Neuromarketing is about eliciting an emotion it’s important that you don’t make your customers nervous by focusing only on what they’re about to lose.


Neuroscience proves that people hate losses 
more than they love gains


One of the most powerful motivator for consumers to buy quickly, is feeling the pain or loss of missing out. This emotion makes the fast-thinking, emotional brain .

The pain of losing out is an emotional trigger that causes a person to make a quick buying decision. This way of thinking dates back to early humans. It was imperative to make decisions quickly, especially in life and death situations.

One of the most researched phenomenon’s is Black Friday shopping. This used to begin the day after Thanksgiving, but now, stores are starting their deep cut pricing on Thanksgiving morning. They take a few items that are popular with consumers and dramatically cut the prices

Next, they let consumers know they only have a limited stock on hand. This fear of having a limited stock and time activates the loss aversion bias, which makes the person like they will be missing out on a great deal.  


"FOMO" is a term used in the Urban dictionary that is 
defined as “a state of mental or emotional strain 
caused by the fear of missing out.”

In Neuromarketing, there are strategies that can be used to help people make an emotional decision, so they purchase faster. 

However, it’s important not to abuse this strategy, or people will buy quickly and soon after, have buyers remorse. (when they’re upset they impulsively purchased an expensive item. This leads to returns, negative reviews and complications that can be avoided.) 

1. Free Add-ons Can Increase Your Sales   - If you want to have higher conversion rates, you can offer a FREE add-on that’s offered for a limited time only. This can make other offers more attractive by triggering the fear of missing out on a bargain. This will increase your sales.

2. Limited Amounts Or Availability  - when you show your consumer how there are only a limited amount of items in stock triggers the emotional response that the consumer doesn’t want to miss out. 

This Neuromarketing technique helps Amazon increase their sales, exponentially.

3. Limited Time Can Trigger Fast Buying  - When you are doing an intake call and offer your client a $5000 discount if they purchase right away, this triggers the loss aversion bias, swaying them to make a fast buying decision. Using “Save 50% By Ordering Today” or “This Offer Is Only Good For One Week,” (and endless variations) are classic ways of engaging the instinctual and emotional part of our brains, triggering the loss aversion bias.

4. When You Show How You Prevent A Loss  - “Don’t Continue Wasting Thousands On Ineffective Marketing Strategies…” “Don’t Waste $2,000 On Ads That Don’t Convert!”
 
PEOPLE LOVE GAINS MORE THAN THEY HATE LOSSES.

5. Counter Fears With Free Trials  – If I consumer fears being dissatisfied with your products or services, you can offer a free trial period for them to test and try your product or services. This way, once it’s in their hands, it reduces this fear of the unknown and reduces returns or chargebacks. 

Once people purchase the free trial of your service, they are very unlikely to return it. 

6. More Loss Aversion Opportunities Are Out There  – There are always ways to promote the fear of losing out in your business. Keep your eyes open for ways to trigger this emotional response. For instance, you can let people know that shipping delays may occur due to a particular time of the year.

 When they feel like they can’t get their product quick enough, it often promotes a faster buying decision. “Don’t Risk Not Having Your Item For Christmas” will trigger an emotional buying decision.

7. Using The Right Verbiage To Trigger Loss Aversion Bias  – Neuroscience research shows that our brains are more focused on the pain of losing out on savings than it is on actually saving money. The language you use is everything. For example: “First Time Buyers Save $5000” is LESS effective than saying “First Time Buyers: Don’t Miss Out On Saving $5000!”

Saying “Save On Marketing Dollars” is LESS effective then saying “Don’t Keep Wasting Thousands On Ineffective Marketing Strategies.”


 "I Tripled My Income..."

I like the step-by-step process that's very straight forward and easy to understand. I tripled my income in the first few months. Jodi & Jess offer amazing support and guidance. I've never seen any program, like Here to There: Achieve More that offers mindset training and accountability. After researching all the successes that Jodi & Jess have, it's no wonder they have a 100% success rate with their clients. They really care and that's rare for such successful people. Plus, they are both crazy smart, yet they make me feel smart, too! Kudos to an amazing mom & daughter team that are changing the world!

- Angie Y - Houston, TX



TOP-REQUESTED SERVICES


Why Use Neuromarketing

loss aversion bias


 Why aren’t your customers
 making fast decisions?


 What turns a slow decision into 
a fast action decision?

Let’s get straight to the point: Losses are intimidating. They trigger negative, unpleasant emotions of fear, pain, and regret. No one will tell you that they actually like the feeling of losing!

It seems that those who are risk takers weight the outcomes – as gains or loses – based on their reference point and how much they have at stake.

A word of caution: Since Neuromarketing is about eliciting an emotion it’s important that you don’t make your customers nervous by focusing only on what they’re about to lose.


neuroscience proves that 
people hate losses
more than they love gains


One of the most powerful motivator for consumers to buy quickly, is feeling the pain or loss of missing out. This emotion makes the fast-thinking, emotional brain.

The pain of losing out is an emotional trigger that causes a person to make a quick buying decision. This way of thinking dates back to early humans. 

It was imperative to make decisions quickly, especially in life and death situations.

One of the most researched phenomenon’s is Black Friday shopping. This used to begin the day after Thanksgiving, but now, stores are starting their deep cut pricing on Thanksgiving morning. They take a few items that are popular with consumers and dramatically cut the prices.

Next, they let consumers know they only have a limited stock on hand. This fear of having a limited stock and time activates the loss aversion bias, which makes the person like they will be missing out on a great deal.    


"fomo" is a term used in the urban dictionary that is defined as “a state of mental or emotional strain  caused by the 
fear of missing out.”

In Neuromarketing, there are strategies that can be used to help people make an emotional decision, so they purchase faster.

However, it’s important not to abuse this strategy, or people will buy quickly and soon after, have buyers remorse. (when they’re upset they impulsively purchased an expensive item. This leads to returns, negative reviews and complications that can be avoided.)    

1.Free Add-ons Can Increase Your Sales  - If you want to have higher conversion rates, you can offer a FREE add-on that’s offered for a limited time only. 

This can make other offers more attractive by triggering the fear of missing out on a bargain. This will increase your sales.

2. Limited Amounts Or Availability  -When you show your consumer how there are only a limited amount of items in stock triggers the emotional response that the consumer doesn’t want to miss out.

 
This Neuromarketing technique helps Amazon increase their sales, exponentially.

3. Limited Time Can Trigger Fast Buying – When you are doing an intake call and offer your client a $5000 discount if they purchase right away, this triggers the loss aversion bias, swaying them to make a fast buying decision. 

Using “Save 50% By Ordering Today” or “This Offer Is Only Good For One Week,” (and endless variations) are classic ways of engaging the instinctual and emotional part of our brains, triggering the loss aversion bias.

4.  When You Show How You Prevent A Loss - “Don’t Continue Wasting Thousands On Ineffective Marketing Strategies…” “Don’t Waste $2,000 On Ads That Don’t Convert!”
 
PEOPLE LOVE GAINS MORE THAN THEY HATE LOSSES.

5. Counter Fears With Free Trials  -If I consumer fears being dissatisfied with your products or services, you can offer a free trial period for them to test and try your product or services. This way, once it’s in their hands, it reduces this fear of the unknown and reduces returns or chargebacks. 

Once people purchase the free trial of your service, they are very unlikely to return it. 

6. More Loss Aversion Opportunities Are Out There  -There are always ways to promote the fear of losing out in your business. Keep your eyes open for ways to trigger this emotional response. For instance, you can let people know that shipping delays may occur due to a particular time of the year.

 
 When they feel like they can’t get their product quick enough, it often promotes a faster buying decision. “Don’t Risk Not Having Your Item For Christmas” will trigger an emotional buying decision.

7. Using The Right Verbiage To Trigger Loss Aversion Bias -Neuroscience research shows that our brains are more focused on the pain of losing out on savings than it is on actually saving money. 

The language you use is everything. For example: “First Time Buyers Save $5000” is LESS effective than saying “First Time Buyers: Don’t Miss Out On Saving $5000!”

Saying “Save On Marketing Dollars” is LESS effective then saying “Don’t Keep Wasting Thousands On Ineffective Marketing Strategies.”


don’t miss out on using neuromarketing 
to dramatically increase your bottom line.


 "I Tripled My Income..."

I like the step-by-step process that's very straight forward and easy to understand. I tripled my income in the first few months. Jodi & Jess offer amazing support and guidance. I've never seen any program, like Here to There: Achieve More that offers mindset training and accountability. After researching all the successes that Jodi & Jess have, it's no wonder they have a 100% success rate with their clients. They really care and that's rare for such successful people. Plus, they are both crazy smart, yet they make me feel smart, too! Kudos to an amazing mom & daughter team that are changing the world!

- Angie Y - Houston, TX



TOP-REQUESTED SERVICES


Why Use Neuromarketing

One productive way of increasing sales is to activate the loss aversion bias to make the consumer feel like they are missing out on a bargain. Neuromarketing and Neuro Sales offer a plethora of techniques that can increase your sales by 10, 20, 50 times or more. 

By using Neuropsychology, Neuroscience and Neuroeconomics that focus on the buyers decision making process will increase your power of persuasion. When you apply just one technique at a time, you miss out on the congruency and consistency of online client attraction and sales generation.

Neurolicity offers you Neuromarketing and Neuro Sales techniques with an integrated approach. As marketing and neuroscience experts, we understand the subtle and powerful impact Neuromarketing can have on your business.

Don’t miss out on growing your business and outperforming your competition with cutting-edge, competition-busting Neuromarketing Strategies.

Hurry before your competition reads this!


Jodi & Jess - 
Founders of Neurolicity




Don’t Miss Out On Using Neuromarketing 
To Dramatically Increase Your Bottom Line.

One productive way of increasing sales is to activate the loss aversion bias to make the consumer feel like they are missing out on a bargain. Neuromarketing and Neuro Sales offer a plethora of techniques that can increase your sales by 10, 20, 50 times or more. By using Neuropsychology, Neuroscience and Neuroeconomics that focus on the buyers decision making process will increase your power of persuasion. When you apply just one technique at a time, you miss out on the congruency and consistency of online client attraction and sales generation.

Neurolicity offers you Neuromarketing and Neuro Sales techniques with an integrated approach. As marketing and neuroscience experts, we understand the subtle and powerful impact Neuromarketing can have on your business. Don’t miss out on growing your business and outperforming your competition with cutting-edge, competition-busting Neuromarketing Strategies. Hurry before your competition reads this!



Neuromarketing - Neuro Resilience & Neuro Sales Consulting Firm 

Neuromarketing - Neuro Resilience & Neuro Sales Consulting Firm 

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