the simplicity of neuromarketing

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contact@neurolicity.com  
or Call Us: 262.682.4267

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Outperform & outsmart
 Your Competition!  

The world’s most successful companies, including Google, Amazon, Facebook & Coca Cola, are effectively 
harnessing the power of

neuroresilience & 
neuromarketing strategies


 Are you tired of wasting your money on ineffective marketing strategies?


 Are you looking to get more from every dollar you spend on marketing?


 Do you hate selling your product or services because you feel "salesy?"


 Are you looking for proven ways to stand out above your competition?


Increase Your Performance
without increasing 
your budget! 

If you own a restaurant and want to increase your sales on a slow night, play classical music. Research studies show that people will eat slower and buy more top rail drinks.  

However, if you are really busy, play music that is upbeat and appropriate to your establishment and people will eat quicker, opening up tables for your next guests. 

This neuromarketing example illustrates how important the unconscious mind is in decision -making process of consumers.


Have your sales been declining?

If you are looking for proven, reliable, more cost-effective ways to increase your sales, you are in the right place. If your past marketing efforts haven't been consistently bringing in qualified leads and higher conversions, it's most likely because you weren't guided by science. With our proven scientific approach, we can double, triple or quadruple your sales.


Every year, $100+ billion dollars spent on marketing are wasted. **8 out of 10 new products fail within three months.** Most business owners are frustrated by not knowing how to best reach out to potential customers

The main reason is that business owners and marketers fail to understand "why people buy and how the brain makes buying decisions."


The KEY to business success 
is neuromarketing and only 
a few people know about this!


Neuromarketing studies how we make buying decisions and what influences those decisions. By applying Neuromarketing principles in sales and marketing, businesses of all sizes and industries can double, triple or quadruple their sales and marketing conversion and generate more revenues. 

The world’s most successful companies, including Google, Amazon, Facebook and Coca Cola, are effectively harnessing its power.

Neuromarketing is based on Neuroscience, Psychology and Behavioral Economics 
instead of trial and error. It is transforming marketing from an “art to a science,” 
thus making marketing more reliable & its results more predictable.


 "I RECOMMEND JODI!"

From the first moment that I met Jodi, I knew she was the "real deal." Bold, beautiful, and brilliant. Her caring nature and willingness to to make a difference in people's lives is refreshing. I'm honored to have worked with Jodi. She is caring and full of life. What a brave and resilient business woman. I would recommend to work with her in a heartbeat!

 - Mr. Simon Cowell
AGT/American Inventor TV Show



WHAT IS NEUROMARKETING?  


It’s Your Brain On Brands. It’s How Consumers Make Decisions That Impact Your Businesses. 

It’s a combination of neuropsychology, neuroscience, behavioral economics and marketing rolled into one. 

The growing field of Neuroscience and understanding consumers behaviors has blended together the emerging field of Neuromarketing. 

The science of consumer decision making is making a huge impact and turning the world of marketing and advertising inside out.


What’s The Difference Between
Traditional Marketing & Neuromarketing?

Neuromarketing 

Neuromarketing relies on unconscious buying decisions. The focus is on emotions and creating an experience for the customer.

Neuromarketing helps you tap into the unconscious minds of your ideal customers to help persuade them to buy your services or want to work with you.  95% of all buying decisions are made unconsciously.

Traditional Marketing

Traditional Marketing relies on conscious buying decisions. The focus is on the logical part of the mind, which is using antiquated strategies.

Traditional Marketing focuses on that assumption that consumer based decisions are based on reason and logic. However, this type of marketing is actually repelling clients during chaotic times.


Neuromarketing Is About
offering the customer
an “experience” that elicits emotions, feelings and
thoughts first, and the logical part of the brain, second. 

Here’s an example of an epic failure by Coca-Cola.

In 1985 Coca-Cola announced it was retiring its familiar recipe and introducing a new beverage, New Coke, after research suggested a new drink was needed to revitalize the brand. But the company didn't count on the public's emotional attachment to the "real thing."
 
Despite a heavy marketing campaign, sales of New Coke were very low. Instead, fans of the "original" Coke signed petitions, protested, made phone calls - and were elated when Coke executives announced less than three months later that the original recipe of Coca-Cola (now called "Coca-Cola Classic") was heading back to store shelves. Today New Coke is seen as one of the great corporate blunders of all time -- 

though the brouhaha and re-introduction of the original Coke did spur sales, increased revenue which allowed the company to regain its Number One position in the beverage sector over its rival PepsiCo. A very clever comeback


Have your sales been 
declining with the influx of competitors online?

Neuromarketing offers the most cost-effective solution to increase your flow your traffic, thus increasing your sales and profits. In the past, people using “hope & spray” type of marketing, which was not guided by science. Today, using neuromarketing strategies allows us to guide a consumers decisions by understanding what makes them tick.
 
With this proven, scientific approach, you can at least double or triple your income in the next 12 months. You can work less and have the time freedom you've dreamed about.


Neuromarketing proves that consumers make 95% of their buying decisions 
unconsciously, which means 
that they aren’t consciously aware of their choices.

The growing field of Neuroscience and understanding consumers behaviors has
blended together the emerging field of Neuromarketing. The science of consumer decision making is making a splash and turning the world of marketing and advertising upside down and inside out!


How do we use Neuroscience to Understand Consumers’ Buying Decisions?

Neuroscience and neuropsychology about how the brain works and how a person acts.

When this is applied to marketing, it helps us understand consumer behavior and how the brain makes buying decisions.

 How Can You Focus On The Consumers Wants And Needs?

 How Can You Use Marketing To Offer Your Customers An Experience?

 What Is Perceived Value And How Does Pricing After Buyers Choices?

 Which marketing message captures the attention of your prospects most?


the simplicity & power of neuromarketing

New brain imaging can show us what parts of the brain light up and are activated by varied stimuli. It helps us understand what causes us to produce emotions and feelings. 

Neuromarketing focuses on the brain activity causes by decisions and experiences individuals have. Since we only use 5% of our conscious brain and 95% of our unconscious mind, at any give time, often decisions are made without consumers even realizing them.

1. How GOOGLE applied Neuromarketing To Make More Money -Google understands how the brain affects their bottom line. They know that colors can affect our emotions and behavior, so they implemented The “50 Shades of Blue” experiment. They wondered if a subtle change of color in their links could change the “clicking behavior” of their consumers. 

One shade of blue did generate more clicks and by implementing this color, Google increased their annual revenues by $200MM. This is the simplicity and power of neuromarketing.

2. How Do Your Clients/Customers Make Buying Decisions? -The brain is very complex and its decision making abilities even more complex. Neuroscientists are able to see what parts of the brain react to certain stimuli positively and negatively. Some decisions consumers make are quick and others are slow. 

Knowing how to decipher these findings and understand consumers reasoning abilities is the bases of Neuromarketing.

3. Buying Decisions and Unconscious Biases:  -Over 95% of our decisions are made quickly with our emotional and illogical part of our brain. When we make quick decisions, we tend to oversimplify the situation with causes of 200 unconscious biases. Most of consumer buying decisions are based on these biases. 

When you understand how to use these biases in marketing, it can double, triple or quadruple your sales, as Google, Apple, Amazon and FedEx have done.

4. How Neuromarketing Attracts Most Customers/Clients To You:  -When you focus on creating an experience for your customers by touching their emotions, thoughts and feelings, these experiences create a lasting bond. 

This emotional bond creates a better customer experience which makes people want to buy your products or services.

5. How Does Neuromarketing Boost Your Sales?   -When you understand key words that trigger more purchases, you boost your sales. When you understand perceived value, you’ll be able to offer higher value programs and products. You will understand the power of the word “FREE” that motivates your customers to buy. 

Understand how offering one price will lower your sales and the number of choices you need to provide to increase your sales.

6. How Neuroscience & Marketing Create Neuromarketing  -Neuroscience helps us understand how consumers make decisions based on certain stimuli. The emerging field of Neuromarketing is powered by Neuroscience and Neuropsychology, using science to transform marketing from an art to a science, making it proven effective, reliable and repeatable in every instance. 

Neuromarketing has changed the world of marketing by producing astonishing results in a wide range of businesses.

Here's one of our clients, Coach Elaine:


 "Best Guidance Ever.."

The knowledge and benefits I received from working with Jodi & Jess, were exactly what I needed to take my business to the next level. I would recommend working with Jodi because she is mindset and business expert and Jess is both brilliant in mindset and technology. She kept me on track and both of them are so creative with their branding and share all of their tips and tricks. They've exceeding my expectations and I am finally living the life that I have always dreamed of living. I know this sounds cliche' but I'm living proof it works. If your on the fence, I made back my investment 10x's or more!

 - Cheryl P - Dallas, TX



Jodi & Jess - 
Founders of Neurolicity

Jodi Pliszka, Ph.D. received her Master’s Degree in Cognitive Neuroscience from West Point Military Academy, N.Y. (LIU) and her  Ph.D. work at Ferkauf School of Psychology, Bronx, N.Y., with a focus in Neuroscience & Cognitive Behavioral Therapy. Jodi worked as a clinician for over 20 years.  She lost her hair to alopecia, 34 years ago, which put her on a mission to help people increase their resilience and bounce back from challenging situations. Jodi is unique in that "practices what she preaches" and is the award-winning inventor of the Headline It! Product. Jodi invented, trademarked, branded and brought her Headline It! product to market, successfully. 

Jodi began implementing her expertise in neuroscience and behavioral economics into her marketing, branding and sales, with million dollar success. Jodi and her daughter, Jess, founded Neurolicity, realizing that not many people were qualified to teach Neuromarketing because they aren't psychologists and marketers, combined, therefore, not many people understand what this emerging field is all about. This powerful team is on a mission to educate, inspire and make a huge impact in the world of marketing, one business at a time.

Jess is currently working towards in her Ph.D. in Cognitive Neuroscience, with a focus in Neuromarketing. Together, this talented mom & daughter (MAD) Scientist team works to help businesses stop wasting money on ineffective marketing strategies, creating a more positive experience for both the customers and businesses.

Jodi was a top finalist on ABC’S American Inventor TV Show and Winner of the Enterprising Women of The Year Award. Jodi has been featured on Lifetime TV’S Health Corner, Forbes, Entrepreneur, ABC, NBC, FOX, CBS News and other outlets, globally.


 "Best Guidance Ever.."

I learned that having the right system and right support provided me new opportunities to scale my business into the upper 6 figures. I'm confident that I will hit 7 figures, by next year, doing what I do best, helping businesses grow. I wasn't sure that I could learn any more, because I'm a business coach, too, but I learned to communicate clearly with my prospects and understand how to put all the success habits in place to keep living my life my design, not by default any more. Jodi & Jess are the real deal. If you're unsure, don't be!

 - Chuck M - Louisville, KY



TOP-REQUESTED SERVICES


Why Use Neuromarketing


Are You Ready To Outsmart Your Competition 
& Turbocharge Your Leads And Sales 
(without wasting money on outdated marketing strategies?)

Please Watch Video


**Times Have Changed & So Have Marketing Strategies **
Neuromarketing Is Upgrading The World of Marketing  
By Creating Exceptional Customer Experiences.

Neuromarketing is like a friendly burglar that breaks into 

your ideal prospects mind, letting you increase your sales 
& performance without increasing your marketing budget. 

Does this sound like you...

 You want to have a waitlist of clients dying to work with you instead of              having to chase them?

 You want to stop undervaluing yourself & finally charge what you're worth?

 You want to treat yourself & your family regularly, instead of having to              save up for vacations and extravagant purchases?

 You want to stop worrying about bills and actually enjoy your business?

 You want to build a brand that attracts people to buy, instead of people             who aren't qualified and freebie seekers?

Do you ever fear that...

 You're going deeper into debt and working too many hours?

 You're afraid of having financial issues & fear your business won't make it?

 You're always stressed out, rushing around & you need more free time?

 You don't know how to find help and don't want to start all over again?

 You're not living your life on purpose or making a big enough impact?

...if this sounds like you, you are in the right place!

We Help Coaches, Consultants, counselors and small Business Owners Structure, Package, Automate & (neuro)Market Your Unique skills & Knowledge, While Making A Powerful Income & Impact, all Without Wasting Money On Outdated Marketing Strategies!  

"You Are Free" To Keep Doing What You Are Right Now, But...

 Do you hate selling your products/services because you feel “salesy?”

 Is your business is reliant on you?

 Do you need systems in place but don't know how to do this?

 Are you struggling to find qualified clients?

 Are you wasting money on outdated marketing strategies?

At neurolicity we show you the "simplicity of neuromarketing."

Did you know that every year, $100+ billion dollars spent on marketing are wasted. **8 out of 10 new products fail within three months and 97% of coaching and consulting business die within the first two years. Those are scary statistics!

** Most business owners are frustrated by not knowing how to best reach out to potential customers and scale their businesses to new levels. The main reason is that business owners and marketers fail to understand "why people buy and how the brain makes buying decisions."

You Are Free To Keep Doing What You Are Right Now, But If...

 You want to get more from every dollar you spend on marketing

 You are tired of trading hours for dollars & want more free time

 You are not making enough money & don't have consistent cash flow

  You NEED a CHANGE!

The two KEYS to business success is 
neuromarketing  and resilience training 
and only a few people know about this!

  You can enroll high paying clients & not feel salesy at all

  You can leave a legacy so your work lives on

  You can have a full practice/business & a waitlist

  You can be independent from your practice/business

  You can be sought after as an expert in your industry

  You can have a lot more free time and money

  You can provide well for your family

  You can be seen as a Leader in your field

  You can love what you do, again

  You can have an exit strategy & retire comfortably

How Would It Feel To Increase Your Leads & Sales 
without increasing your marketing budget?   

"COMPLETELY AWESOME!"

How would it feel to have...

   A predictable stream of income 

  Higher retention of current clients

  More free time to enjoy life

  Direction, structure and support

  Control and confidence

   Higher lifetime value of clients so they buy more programs


Don't worry, we make things easy to understand at "Neurolicity." You see, neuromarketing studies how we make buying decisions and what influences those decisions. By applying  neuromarketing principles in your sales and marketing, we at Neurolicity are helping businesses of all sizes and industries double, triple or quadruple their leads, sales and conversions and generate more revenues. 

Neuromarketing will also help you stand out above the rest and become like the the world’s most successful companies; including Google, Amazon, Facebook and Coca Cola, which are effectively harnessing the power of neuromarketing.


Here's one of our clients, Elaine:
(Watch video)


 "I RECOMMEND JODI!"

From the first moment that I met Jodi, I knew she was the "real deal." Bold, beautiful, and brilliant. Her caring nature and willingness to to make a difference in people's lives is refreshing. I'm honored to have worked with Jodi. She is caring and full of life. What a brave and resilient business woman. I would recommend to work with her in a heartbeat!

 - Mr. Simon Cowell
AGT/American Inventor TV Show






TOP-REQUESTED SERVICES


Why Use Neuromarketing


Want to increase your conversion rates online? 
Close faster? You need to accelerate the speed 
at which your message can persuade the brain.


WHAT IS NEUROMARKETING?  


Neuromarketing Is Your Brain On Brands. It’s How Consumers Make Decisions That Impact Your Businesses. It's about ethically persuading your ideal clients to buy from you. Don't worry, we make this simple for you to understand.

The growing field of Neuroscience and understanding consumers behaviors has blended together the emerging field of Neuromarketing. The science of consumer decision making is making a huge impact and turning the world of marketing and advertising inside out.


What’s The Difference Between
Traditional Marketing & Neuromarketing?

Neuromarketing 

Neuromarketing relies on unconscious buying decisions. The focus is on emotions and creating an experience for the customer. It shows you care.

Neuromarketing helps you tap into the unconscious minds of your ideal customers to help persuade them to buy your services or want to work with you.  95% of all buying decisions are made unconsciously.

Neuromarketing helps businesses of all sizes sell their products, services with maximum effectiveness and an increase in your leads and sales.

Traditional Marketing

Traditional Marketing relies on conscious buying decisions. The focus is on the logical part of the mind, which is using antiquated strategies.

Traditional Marketing focuses on that assumption that consumer based decisions are based on reason and logic. However, this type of marketing is actually repelling clients during chaotic times.

Traditional Marketing relies and studies, focus groups, surveys and other forms of information gathering. This is misleading information about consumer behavior since 95% of decisions are made unconsiously.


Neuromarketing Is About offering the customer
an “experience” that elicits emotions, feelings and
thoughts first, and the logical part of the brain, second. 

Here’s an example of an epic failure by Coca-Cola.

In 1985 Coca-Cola announced it was retiring its familiar recipe and introducing a new
 beverage, New Coke, after research suggested a new drink was needed to revitalize the brand. But the company didn't count on the public's emotional attachment to the "real thing."
 
Despite a heavy marketing campaign, sales of New Coke were very low. Instead, fans of the "original" Coke signed petitions, protested, made phone calls - and were elated when Coke executives announced less than three months later that the original recipe of Coca-Cola (now called "Coca-Cola Classic") was heading back to store shelves. Today New Coke is seen as one of the great corporate blunders of all time -- 

though the brouhaha and re-introduction of the original Coke did spur sales, increased revenue which allowed the company to regain its Number One position in the beverage sector over its rival PepsiCo. A very clever comeback


Have your sales been declining with 
the influx of competitors online?

Are you looking for a way to STAND OUT above your competition?

Neuromarketing offers the most cost-effective solution to increase your flow your traffic, thus increasing your sales and profits. In the past, people using “hope & spray” type of marketing, which was not guided by science. 

Today, using neuromarketing strategies allows us to guide a consumers decisions by understanding what makes them tick.
 
With this proven, scientific approach, you can at least double or triple your income in the next 12 months. You can work less and have the time freedom you've dreamed about.


Neuromarketing proves that consumers 
make 95% of their buying decisions 
unconsciously, which means that they 
aren’t consciously aware of their choices.

The growing field of Neuroscience and understanding consumers behaviors has
blended together the emerging field of Neuromarketing. 

The science of consumer decision making is making a splash and turning the world of marketing and advertising upside down and inside out!


How do we use Neuroscience to 
Understand Consumers’ Buying Decisions?

Neuroscience and neuropsychology about how the brain works and how a person acts.
When this is applied to marketing, it helps us understand consumer behavior and how the brain makes buying decisions.

 How Can You Focus On The Consumers Wants And Needs?

 How Can You Use Marketing To Offer Your Customers An Experience?

 What Is Perceived Value And How Does Pricing After Buyers Choices?

 Which marketing message captures the attention of your prospects Most


the simplicity & power of neuromarketing

New brain imaging can show us what parts of the brain light up and are activated by varied stimuli. It helps us understand what causes us to produce emotions and feelings. Neuromarketing focuses on the brain activity causes by decisions and experiences individuals have. Since we only use 5% of our conscious brain and 95% of our unconscious mind, at any give time, often decisions are made without consumers even realizing them.

1. How GOOGLE applied Neuromarketing To Make More Money  - Google understands how the brain affects their bottom line. They know that colors can affect our emotions and behavior, so they implemented The “50 Shades of Blue” experiment. They wondered if a subtle change of color in their links could change the “clicking behavior” of their consumers. One shade of blue did generate more clicks and by implementing this color, Google increased their annual revenues by $200MM. 

This is the simplicity and power of neuromarketing.

2. How Do Your Clients/Customers Make Buying Decisions?  - The brain is very complex and its decision making abilities even more complex. Neuroscientists are able to see what parts of the brain react to certain stimuli positively and negatively. Some decisions consumers make are quick and others are slow. 

Knowing how to decipher these findings and understand consumers reasoning abilities is the bases of Neuromarketing.

3. Buying Decisions and Unconscious Biases:  -Over 95% of our decisions are made quickly with our emotional and illogical part of our brain. When we make quick decisions, we tend to oversimplify the situation with causes of 200 unconscious biases. Most of consumer buying decisions are based on these biases. 

When you understand how to use these biases in marketing, it can double, triple or quadruple your sales, as Google, Apple, Amazon and FedEx have done.

4. How Neuromarketing Attracts Most Customers/Clients To You  - When you focus on creating an experience for your customers by touching their emotions, thoughts and feelings, these experiences create a lasting bond. 

This emotional bond creates a better customer experience which makes people want to buy your products or services.

5. How Does Neuromarketing Boost Your Sales?   - When you understand key words that trigger more purchases, you boost your sales. When you understand perceived value, you’ll be able to offer higher value programs and products. You will understand the power of the word “FREE” that motivates your customers to buy. 

Understand how offering one price will lower your sales and the number of choices you need to provide to increase your sales.

6. How Neuroscience & Marketing Create Neuromarketing  - Neuroscience helps us understand how consumers make decisions based on certain stimuli. The emerging field of Neuromarketing is powered by Neuroscience and Neuropsychology, using science to transform marketing from an art to a science, making it proven effective, reliable and repeatable in every instance. Neurolicity makes this simple to understand.

Neuromarketing has changed the world of marketing by producing astonishing results in a wide range of businesses.

 "Best Guidance Ever.."

"I learned that having the right system and right support provided me new opportunities to scale my business into the upper 6 figures. I'm confident that I will hit 7 figures, by next year, doing what I do best, helping businesses grow. I wasn't sure that I could learn any more, because I'm a business coach, too, but I learned to communicate clearly with my prospects and understand how to put all the success habits in place to keep living my life my design, not by default any more. Jodi & Jess are the real deal. If you're unsure, don't be!"

 - Chuck M - Louisville, KY



 "Best Guidance Ever.."

The knowledge and benefits I received from working with Jodi & Jess, were exactly what I needed to take my business to the next level. I would recommend working with Jodi because she is mindset and business expert and Jess is both brilliant in mindset and technology. She kept me on track and both of them are so creative with their branding and share all of their tips and tricks. They've exceeding my expectations and I am finally living the life that I have always dreamed of living. I know this sounds cliche' but I'm living proof it works. If your on the fence, I made back my investment 10x's or more!

 - Cheryl P - Dallas, TX



Jodi & Jess - founders of Neurolicity

Jodi Pliszka, Ph.D. received her Master’s Degree in Cognitive Neuroscience from West Point Military Academy, N.Y. (LIU) and her  Ph.D. work at Ferkauf School of Psychology, Bronx, N.Y., with a focus in Neuroscience & Cognitive Behavioral Therapy. Jodi worked as a clinician for over 20 years.  She lost her hair to alopecia, 34 years ago, which put her on a mission to help people increase their resilience and bounce back from challenging situations. Jodi is unique in that "practices what she preaches" and is the award-winning inventor of the Headline It! Product. Jodi invented, trademarked, branded and brought her Headline It! product to market, successfully. 

Jodi began implementing her expertise in neuroscience and behavioral economics into her marketing, branding and sales, with million dollar success. Jodi and her daughter, Jess, founded Neurolicity, realizing that not many people were qualified to teach Neuromarketing because they aren't psychologists and marketers, combined, therefore, not many people understand what this emerging field is all about. This powerful team is on a mission to educate, inspire and make a huge impact in the world of marketing, one business at a time.

Jess is currently working towards in her Ph.D. in Cognitive Neuroscience, with a focus in Neuromarketing. Together, this talented mom & daughter (MAD) Scientist team works to help businesses stop wasting money on ineffective marketing strategies, creating a more positive experience for both the customers and businesses.

Jodi was a top finalist on ABC’S American Inventor TV Show and Winner of the Enterprising Women of The Year Award. Jodi has been featured on Lifetime TV’S Health Corner, Forbes, Entrepreneur, ABC, NBC, FOX, CBS News and other outlets, globally.



Resilience Is A Super Power In A Changing World

Resilience Is A 
Super Power 
In A Changing World

Watch video

PEOPLE LOOKING
TO BOUNCE BACK FAST

Watch Video

PEOPLE LOOKING
TO BOUNCE BACK FAST

Neuromarketing - Neuro Resilience & Neuro Sales Consulting Firm 

Neuromarketing - Neuro Resilience & Neuro Sales Consulting Firm 


Copyright 2019 - Neurolicity® - All Rights Reserved

Copyright 2019 - Neurolicity® - All Rights Reserved