Jodi Pliszka, Ph.D. received her Master’s Degree in Cognitive Neuroscience from West Point Military Academy, N.Y. (LIU) and her Ph.D. work at Ferkauf School of Psychology, Bronx, N.Y., with a focus in Neuroscience & Cognitive Behavioral Therapy. Jodi worked as a clinician for over 20 years. She lost her hair to alopecia, 34 years ago, which put her on a mission to help people increase their resilience and bounce back from challenging situations. Jodi is unique in that "practices what she preaches" and is the award-winning inventor of the Headline It! Product. Jodi invented, trademarked, branded and brought her Headline It! product to market, successfully.
Jodi began implementing her expertise in neuroscience and behavioral economics into her marketing, branding and sales, with million dollar success. Jodi and her daughter, Jess, founded Neurolicity, realizing that not many people were qualified to teach Neuromarketing because they aren't psychologists and marketers, combined, therefore, not many people understand what this emerging field is all about. This powerful team is on a mission to educate, inspire and make a huge impact in the world of marketing, bridging science and business together.
Jess is currently working towards in her Ph.D. in Cognitive Neuroscience, with a focus in Neuromarketing. Together, this talented mom & daughter (MAD) Scientist team works to help businesses stop wasting money on ineffective marketing strategies, creating a more positive experience for both the customers and businesses.
Jodi was a top finalist on ABC’S American Inventor TV Show and Winner of the Enterprising Women of The Year Award. Jodi has been featured on Lifetime TV’S Health Corner, Forbes, Entrepreneur, ABC, NBC, FOX, CBS News and other outlets, globally.