Here’s an example of an epic failure by Coca-Cola.
In 1985 Coca-Cola announced it was retiring its familiar recipe and introducing a new
beverage, New Coke, after research suggested a new drink was needed to revitalize the brand. But the company didn't count on the public's emotional attachment to the "real thing."
Despite a heavy marketing campaign, sales of New Coke were very low. Instead, fans of the "original" Coke signed petitions, protested, made phone calls - and were elated when Coke executives announced less than three months later that the original recipe of Coca-Cola (now called "Coca-Cola Classic") was heading back to store shelves.
Today New Coke is seen as one of the great corporate blunders of all time --
though the brouhaha and re-introduction of the original Coke did spur sales, increased revenue which allowed the company to regain its Number One position in the beverage sector over its rival PepsiCo. A very clever comeback.