Thirty-four years ago, Jodi Pliszka lost her hair to alopecia, and has since then worked with thousands of people, from various walks of life, helping them bounce back from challenges. Jodi has built 2 multi-million-dollar companies and is the award-winning inventor of the Headline It! No Sweat Safety and Comfort liners product. Jodi earned a top finalist spot on ABC’S American Inventor TV Show, and worked with Simon Cowell and Peter Jones, as her marketing mentors.
With nine years of education under her belt, and an in-depth knowledge of persuasion, decision making and how the brain works, Jodi began implementing neuroscience strategies into her marketing with multi-million-dollar success.
Jodi is a Recipient of the Enterprising Women of The Year Award and 2020’s Focus on The Future Award Winner, and has been featured on American Inventor TV Show, Lifetime TV’S Health Corner, Forbes, Entrepreneur, ABC, NBC, FOX, CBS News, M Magazine, and other media outlets, globally.
Jodi and her daughter, Jess, founded Neurolicity: Neuromarketing Consulting Firm, with a mission to help small business get the same advantages as the Fortune 100 companies, by using neuromarketing strategies in their businesses. This powerful duo is on a mission to educate, inspire and make a huge impact in the world of marketing, one business at a time.
Jess is currently working towards on her Ph.D. in Cognitive Neuroscience, with a focus in Neuromarketing. Together, this talented mom & daughter (MAD) Scientist team works to help businesses stop wasting money on ineffective marketing strategies.
Jodi Pliszka, Ph.D. received her Master’s Degree in Cognitive Neuroscience from LIU at West Point Military Academy, N.Y. and her Ph.D. work at Ferkauf School of Psychology, Bronx, N.Y., with a focus in Neuroscience & Cognitive Behavioral Therapy. These two are the "real deal!"